The Complete Guide To Beard Care

Growing a beard is easy. Any man can do it. Just stop shaving and wait.

Looking good with a beard? That's different.

Most men treat their beard like it's separate from the rest of their grooming. It's not. It's on your face. People see it before they see almost anything else about you. And if it looks like you've been living in the woods for six months, that's the impression you're making.

The Truth About Beards

A beard is a commitment. Not just to growing it, but to maintaining it. If you're not willing to put in the work, keep it short or shave it off. There's no shame in that. But a neglected beard? That's not a style. That's just laziness on display.

Here's what most men skip:

Washing. Your beard traps everything. Food, dust, pollution, whatever you touched before you stroked your chin. If you're not washing it regularly, you're walking around with yesterday's lunch in your face.

Drying. A wet beard that stays wet leads to flaky skin underneath. Then you get the itch. Then you get the redness. Then you're scratching your face in meetings wondering why your skin is angry. Dry it properly.

Oil. This is where most men either skip entirely or overdo it. A few drops of beard oil daily does three things: softens the hair so it's not wiry and rough, moisturises the skin underneath so you don't flake, and makes you smell like you've got your life together. That's it. You don't need to drench yourself.

Brushing. A proper beard brush detangles, distributes oil evenly, and trains the hair to lie in the direction you want. Without it, you're fighting your beard every morning instead of working with it.

The Weekly Ritual

Get into the habit. Pick a day, Sunday night, whatever works, and actually maintain the thing.

Trimmer and scissors. You need both. The trimmer handles the bulk. The scissors handle the strays, those random hairs that grow faster or in weird directions. If you're only using a trimmer, you're leaving the details undone.

Shape it. Your neckline, your cheek line, the edges around your mouth. These define whether your beard looks intentional or accidental. If you don't know where your neckline should be, ask your barber. Seriously. One session and you'll know for life.

Check the length. Beards grow unevenly. The chin grows faster than the cheeks for most men. If you're not trimming to keep things balanced, you'll end up with a goatee you didn't ask for.

The Stuff Nobody Talks About

While we're here, let's address the rest of your face.

Eyebrows. Having thick eyebrows is fine. Having them meet in the middle is not. Learn to use tweezers or have your barber clean up the middle. It takes thirty seconds and makes more difference than you'd think.

Nose and ear hair. You think this is an old man problem. It's not. Men as young as thirty start growing forest out of their nostrils and ear canals. And because they think they're too young to worry about it, they ignore it. Meanwhile, everyone else can see it.

A small trimmer. Once a week. That's all it takes.

The Right Products Make The Difference

Cheap beard oil smells cheap. Low-quality wash dries out your skin. The wrong brush pulls instead of smooths.

Whether you're maintaining between visits or travelling and need to keep things together on the road, the products matter.

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When To Get Help

If your beard is patchy, if it grows in multiple directions, if you can't figure out the right shape for your face. Stop guessing. A good barber can assess what you're working with and tell you honestly what's achievable.

Some men should grow a full beard. Some should keep it tight. Some should stick to stubble. There's no universal answer, and the internet can't see your face.

We can.

Whether you just landed in Cyprus for work or you've been here building something for years, the standard is the same. Your beard should look like a choice, not an accident.

Book A Beard Consultation

Fifteen minutes. We look at your face shape, growth pattern, lifestyle, and tell you what works. No charge. No pressure. Just honest advice from people who do this every day.

Our Men's Grooming Specialists

Not every stylist does men's grooming properly. These four do.

Each brings a different energy, a different eye, and years of experience working with beards, fades, and everything in between. Pick the one that fits you, then book directly through their profile.

Marios Neofytou. Creative Director. The one who built this studio and this editorial series. If you want someone who sees the full picture, start here.
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Raphael Andreou. Salon Manager. Precise, passionate, and technically sharp. Raphael's attention to detail means you leave looking exactly how you imagined. Or better.
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Charalambos Gregoriou. Creative and detail-oriented. Charalambos doesn't just cut hair, he pushes boundaries. If you want someone who sees men's grooming as an art form, he's your guy.
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Achilleas Andreou. The next generation. Young, hungry, and trained in-house to the HAIR ETC. standard. Fresh perspective, same quality.
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HAIR ETC. STUDIO
Nicosia, Cyprus
The Eastern Mediterranean's destination for premium men's grooming.