smoothing
smooth, manageable, frizz-free.
We work with two formaldehyde-free smoothing systems: QIQI, a keratin smoothing system, and Nuance, a new Brazilian innovation that gives the same result in less time in the chair. Both reduce frizz, add shine, and cut your styling time in half. The result isn't flat or lifeless: it's your natural texture, just smoother and more manageable. Same price menu for both; your stylist recommends the right system for your hair at the consultation.
Results last 3–6 months depending on your hair type, texture, and how you maintain it. We'll walk you through aftercare so you get the most from your treatment. A consultation is recommended for first-time clients.
the work we actually do.
Frizz control and smoothing for short men's cuts. In and out in under an hour and a half, sorted for months.
Targeted smoothing around the face and hairline only — the areas that frizz first and show most. A quick refresh between full treatments.
Full keratin smoothing for short hair — above the shoulders. Frizz-free, smooth, and manageable for months.
Full keratin smoothing for medium-length hair — shoulder to mid-back. The most popular length for this treatment.
Full keratin smoothing for long hair — mid-back and beyond. More product, more time, same smooth result.
A deep conditioning treatment that restores moisture, elasticity, and shine. Not a smoothing service — this is pure repair and nourishment for damaged or dry hair.
three levels one standard.
Our team operates on a development system. Each tier reflects training, experience, and expertise. You choose based on your preferences, budget, and availability. Every level is held to the same HAIR ETC. standard.
Same quality. Same care. Same standard.
Pricing varies between tiers. The ranges shown on this page reflect the full spectrum from Senior to Expert. When you book on Fresha, you'll see the exact price for each stylist.
who does this service.
Not every stylist does every service. These are the ones trained and available for keratin smoothing. Pick the one that fits, then book directly.
Sulphate-free care keeps a QIQI smoothing treatment going for months. We use QIQI in the chair, so keep it smooth at home with the matching QIQI Smooth Service Shampoo.
Shop QIQI Smooth Service Shampoo on WOOP →good questions.
What is QIQI?
QIQI is a formaldehyde-free professional keratin smoothing system we use at HAIR ETC. STUDIO. It reduces frizz, adds shine, and makes hair significantly more manageable — without making it flat or lifeless. The result is your natural texture, just smoother.
What is Nuance?
Nuance is a new Brazilian smoothing innovation we offer alongside QIQI. It is formaldehyde-free, follows the same price menu as QIQI, and takes less time in the chair. Which system suits your hair depends on its type, condition, and the result you want; that is exactly what the free consultation is for.
How long does it last?
Typically 3–6 months depending on your hair type, texture, and aftercare. Using sulphate-free shampoo and conditioner extends the life of the treatment. Your stylist will give you specific aftercare advice.
Can I colour my hair before or after keratin?
Yes — but the order matters. Colour should be done at least 2 weeks before keratin. If you want to colour after, wait at least 2 weeks after the treatment. Your stylist can help you plan the timing.
What's the difference between QIQI smoothing and QIQI Botox?
QIQI smoothing is a keratin treatment that reduces frizz and straightens for months. QIQI Botox is a deep conditioning treatment — it doesn't smooth or straighten, it restores moisture, elasticity, and shine to damaged hair. Think of Botox as repair, smoothing as transformation.
What's your cancellation policy?
We require 24 hours notice. Cancellations with less than 24 hours notice or no-shows incur a 50% charge of the scheduled service. We completely understand that life happens — this policy helps us offer those spots to clients on our waitlist.
Where are you located?
17D Themistokli Dervi Street, THE CITY HOUSE Building, semi-basement level. We have our own entrance on the pavement side. Central Nicosia, easy to find.